H S Walsh & Sons Ltd

H S Walsh & Sons are a leading supplier of tools, equipment, clock and watch materials to the jewellery and horological trades, with retail outlets in London Covent Garden and Birmingham. They have been serving clients for over 75 years, from individual designer/makers and independent retailers to large industry groups such as the Company of Master Jewellers, the Signet Group and Rolex, and are proud holders of a Royal Warrant of Appointment.

Why did H S Walsh & Sons need an updated e-commerce site?

H S Walsh & Sons had identified a number of challenges involving better integrating their online presence with their internal systems, and wanted to modernise their e-commerce site to accelerate sales and growth.

The previous system was built on Drupal, and was no longer able to meet the needs of the growing business. H S Walsh & Sons were looking for a robust system that could handle the complexity of their business, which has a very large number of products and SKUs across a complicated category structure - including hazardous materials and multiple discount levels. Trade customers could also not use the old site to place accurate orders using their trade discount. Overall, it was an unsatisfactory customer experience - tolerated by everyone, but holding the business back.

Building a better e-commerce solution

Working with the team at H S Walsh & Sons we built a solution that fitted their exact requirements using our SelectCommerce platform. Now their website fits their business needs, their existing business applications and supports ways of working that are preferred by both staff and customers.

Now, stock is instantly and automatically allocated for web orders, and the site stock levels accurately account for stock sold through multi-channels - telephone, retail and e-commerce.

Trade customers can now accurately place an order, apply their trade code and in real time account for the accurate number of stock available and cost of the order placed.

Successfully delivering improved sales

Since working with Webselect and onboarding to SelectCommerce, HS Walsh & Sons Ltd's new e-commerce site has seen an almost instant increase in their conversion rate - 143.35% to be exact, meaning more sales and happy customers.